From the Beagle Bros Winter 1980-81 catalog:
Pick-a-Pair is Beagle Bros' version of the old "concentration" matching game. Apple-filed and ready to play. match the symbols behind the numbers to score. Beeps, buzzes and players' names enhance the scorekeeping, and full-color graphics and no-return keyboard input makes this an easy-to-play, FUN-to-play computer game.
A great Apple demo game for non-computerers (you have noticed THEM, haven't you?).!