From the developer's website
Imagine you could make any movie you wanted to. Imagine you could pluck someone from obscurity and make him or her the hottest star in Tinseltown. Imagine that you had control of an entire movie studio, competing with others to create a string of box office smashes. Imagine being able to use your judgement alone, deciding whether success lies with epic action pictures or lots of low budget, hammy 'B' movies.
Will you watch your movies being shot or do you want to direct the action yourself? Will you decide to innovate and introduce the talkies, color or digital sound before any of your rivals? Or will you let the other studios make the investments, leaving you to jump on the bandwagon if the new technology becomes popular?
Movie mogul, talent spotter or film director. You can be one or you can be all three. That's the magic of The Movies.