Mara is the goddess of love, patron of the bountiful earth, and source of mortal compassion and understanding. She was once considered a goddess of fertility and handmaiden of Kyne/Kynareth. Depending on the religion she is either married to Akatosh, Lorkhan, or the concubine of both.
She gave mortals the ability to feel love so that "they may find some form of immortality". Those who follow her teachings "hate only those who hate and are intolerant only to those who show intolerance".