Our main aim is to make some of the most playable and addictive games for the iPhone, iPad and iPod Touch. In the future, we’ll no doubt publish games for Android, etc, but for now, we’re focusing our love and energy on the good old iPhone.
Now even though our focus will be on games, it’s not to say we won’t be making iPhone apps that aren’t games.
So our approach is threefold:
Neon Play apps
We have an ideas book bulging with game ideas and we want to build them and launch them under the Neon Play name onto the App Store. Some free, some paid, but all hopefully fab.
Working with agencies
We’ll look to work with other agencies (nice ones only) on creating engaging iPhone games and apps for their clients. We’ll work as a partner where they hopefully listen to our advice and we produce engaging, on-brand apps that are part of their clients' integrated marketing campaigns.
We’re also looking to work with licensed properties where we share in the mutual success. With our games and marketing experience, it's a potentially great combination for licensors to make the most of their properties with people who (sort of) know what they're doing.
Source: The Developer Website.