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Micro Application
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ObjectID: 13323
Description Edit | History

From company's website:

Micro Application, which was founded in 1981, is a mass audience software, video games, technical books and IT consumables publisher. Since 1997 the company has been the number one software publisher of Vie Pratique (practical applications) in France (Source GfK).

Since 2003, Micro Application has been actively developing its video games business, aiming to position itself as one of the main independent European players on this market.

Thanks to the strength of distribution in France, each game benefits from high visibility in the shops.

Since the worldwide publication of the PC adventure game "Journey to the Center of the Earth", Micro Application has added to its catalogue: the releases in 2006 of "Dreamfall: The Longest Journey" and "Paradise", real best-seller material, will further strengthen this ambition.

In addition to the adventure segment, Micro Application has started a successful diversification policy by, for example, managing to position itself firmly in the field of car race games with "Xpand Rally". The company is investing in new market segments, particularly with two games consoles. 2006 marks the company's arrival on this new market.

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