From the company website:
We boast the #1 game on MySpace—Mobsters—and some of the fastest growing Facebook applications. But it doesn't stop there. Fueled by explosive growth on Facebook and an expanding pipeline of new games and features, we are one of the fastest growing social gaming companies on the planet. How do we do it? We're obsessed with one thing: our players.
Everything we do is geared towards delivering the best possible player experience. It's a tall order, especially in an industry that's still young and evolving. But as part of The Walt Disney Company, we know that as long as we stay true to what's important to our players, we'll stay on course. That's the power of Playdom—where players rule!