"Need for Speed: Shift is the 13th installment of the long-running racing video game franchise Need for Speed; published by Electronic Arts. It was announced in December 2008 as part of a three-game announcement that includes Need for Speed: Nitro and Need for Speed: World Online. Shift was developed by Slightly Mad Studios in conjunction with EA Black Box and published for Electronic Arts. In the new franchising model for the series adopted by EA, Shift takes its place focusing on simulation/arcade racing rather than the arcade racing of previous titles in the series.
Aimed at a hardcore gamer-style audience, Shift reverts to the touring-car simulation style of its 2007 predecessor, NFS ProStreet. Although the gameplay of these two titles are similar, Shift recreates car handling much more realistically than ProStreet, and does not contain a story. Upon starting the career mode, the player must do a lap of the track to decide on car settings. Once completed, the player is welcomed to the 'NFS Live World Series', and must earn stars in races to earn money, and unlock new races."
Source: Wikipedia, "Need_for_Speed:_Shift," available under the CC-BY-SA License.