From the back of the package:
For the first time in a video game, you can discuss in real time with club directors, commercial managers, player agents and journalists. Learn from their expressions to achieve the best possible deal.
> Experience the pressure of real life management. Schedule time to prioritize events and day to day duties such as training sessions, press conferences, contract negotiations and much more.
> Pick a team from 1 of 5 European leagues and take control. Tactics, transfers, team management, finances, club development and much much more are now in your hands.
> Sport never stops on the (in-game) 24 hour Eurosport news TV channel that displays everything from tables and fixtures, to rules and stock market flotations.