From the instruction booklet:
Get ready to move out of the grandstand and onto the grid-iron! Coleco's SUPER ACTION Football brings the thrill and excitement of professional football right into your home. A team of highly skilled athletes is at your command from the opening kickoff through the final seconds of play.
Your SUPER ACTION Controller provides an eight-directional Control Stick that allows you to move your backfield men anywhere on the field. A special Speed Roller increases pass distance and runner speed. Best of all, you call every play with the multiple-use buttons on the keypad. Execute each play by skillfully maneuvering your backfield. You do it all in SUPER ACTION Football!