Max the rabbit is one half of the detective team Sam and Max. Max is usually portrayed with a wild and unstable personality that continually gets the duo into trouble and undermines his partner. He's always enthusiastic to jump into trouble and use violence as a means to solve problems. He often must be reigned in by his partner Sam.
The character was created by comic artist Steve Purcell and was originally a parody of an animal duo drawn by his older brother.