We believe the phrase "20 minutes of cardio" has done serious damage to people's relationship with fitness. People are simply not wired to value miles, minutes or calories. We are wired to value other things: autonomy, mastery, community and tangible achievement. Sports are great at giving us these, but sports are not always convenient for our day to day exercise. We wanted to build something that was. Something we could deploy to millions of people without any costly hardware. Something which fundamentally transforms cardio into a fun and fulfilling experience. The best answer so far is exercise video games running on widely available hardware, and so that is what we have been building.