From the inlay (Now Games 4)
Just like the record series "Now That's What I Call Music", the games series presents variety and extraordinary value. Each chart-topping game works out at a budget game price.
Now Games was a series of compilations published by Virgin Games. In the 1980s, Virgin had successfully marketed compilations with music from a variety of publishers and artists under the "Now That's What I Call Music" brand, a series which continues to the current day. The Now Games series brought the same branding to computer games.