From the back of the box:
If you are playing fighting games on your XBox with a standard pad, you need to get on the stick. The Radica Gamester RC71103 Reflex arcade stick, that is. The first arcade stick with Dual Force Vibration. The Reflex RC71103 combines high-quality buttons and two sturdy, interchangeable sticks with the sleekest design on the planet.

So whether you're playing Dead or Alive 3 or any other fighting game, you'll have a distinct advantage...The Unfair Advantage!