The Power Player Super Joy III consoles (also known as Power Games and XA-76-1E) are a line of unauthorized handheld Nintendo Entertainment System/Famicom clones manufactured by NRTRADE that are sold in North America, Brazil, Europe, Asia, and Australia. The system resembles a Nintendo 64 controller and a Sega Genesis controller, along with a light gun and attaches to a TV set. NTSC, PAL and SÉCAM versions are available. They all use a custom "NES-on-a-chip" (NOAC) that is an implementation of the NES's hardware (Custom 6502, PPU, PAPU, etc.).
Source: Wikipedia, "NRTRADE", available under the CC-BY-SA License.