Ubisoft Entertainment S.A. (Euronext: UBI) (pronounced /ˈjuːbisɒft/ YOU-bee-soft) is a French computer and video game publisher and developer with headquarters in Montreuil-sous-Bois, France. The company has a worldwide presence with studios in 17 countries and subsidiaries in 28 countries.
Ubisoft has been criticized for its misuse of certain key terms in its advertising material, potentially to confuse or mislead consumers. Most notably the use of:
Iconic on new IPs, which have not had time to become widely recognized and well-established amongst the public.
Gameplay on video material containing only cinematic footage.
Access for subscriptions and other paid live service models.
As the world's third largest independent video game company, Ubisoft studios employs the second largest amount of in-house development staff in the world and has several divisions and offices across the globe.