Disney Interactive Studios, Inc. (initially Walt Disney Computer Software, later Disney Interactive and Buena Vista Games, Inc.), is a Worldwide American video game company. It self-publishes and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide.
In its early period, Disney Interactive often worked as a developer rather than a publisher (though it also marketed games on its own for select platforms), establishing strategic development/publishing alliances with interactive-gaming industry leaders such as Sony Computer Entertainment, Nintendo, Activision, Capcom (the most allianced), Konami, Square and Ubisoft. Disney Interactive dealt with mass-market, global development, publishing and distribution of interactive entertainment software based on its intellectual property (including Disney characters and other franchises).
To diversify its portfolio, the company re-established itself as Buena Vista Games and divided productions across two publishing labels -- Buena Vista Interactive developed titles across multiple platforms for creative content from the numerous businesses within The Walt Disney Company, and Disney Interactive marketed and distributed children's entertainment and learning software. Buena Vista Games is probably best known for the Kingdom Hearts series along with Japanese developer Square Enix.
Predatory Monetization: In August 2021, Disney was one of 12 major game companies to receive a letter from the US Congress, concerned with the collection and "Manipulative Monetization" of children's data, and exposure to online predators. Although not legally required, the letter pressured the companies to adhere to the UK's "Age Appropriate Design Code" (AADC). The ESRB's ratings were specifically called out as 'insufficient', citing expert studies and the rising credit card debt accumulated by children who thought they were using "play Money", succumbed to peer pressure/manipulative design, or became addicted to LootBoxes.