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Audiogenic Ltd.
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ObjectID: 13069
Description Edit | History

From Wikipedia:

Audiogenic Limited, was started as a recording studio called Sun in Reading, Berkshire in 1975 by Martin Maynard. Around 1979 Audiogenic became interested in the Commodore PET computer and gained a contract to duplicate computer software on cassette. Subsequently Commodore International gave Audiogenic the software manufacturing and selling rights, but this arrangement came to an end with the advent of the Commodore VIC-20. Martin Maynard flew to California where alliances were made with United Microware Industries, Cosmi, Creative Software and Broderbund, some of the biggest suppliers of VIC software at that time.

Audiogenic became one of the leading publishers of software in the UK, but a decision to diversify by importing peripherals, notably the Koala Pad and the Entrepo Quick Data Drive (a continuous loop storage device for the Commodore 64) contributed to a dramatic decline in profitability which led to the company ceasing to trade in 1985. Martin Maynard returned to the audio duplication business, and is still operating Sounds Good Ltd in Theale, Berkshire.

The second Audiogenic, Audiogenic Software Limited was formed to acquire the assets and goodwill of the original company. Although financed and controlled by Supersoft, run by Peter Calver and Pearl Wellard, a minority stake was held by Martin Maynard. At this time the company employed Darryl Still, who produced a number of successful releases for the BBC Micro, such as Psycastria and Thunderstruck, written by former members of the Icon Software team in North East England. Peter Scott and Gary Partis amongst them. Maynard left the board in 1987 and Still went on to manage the launch of the Atari ST, Lynx handheld and Jaguar consoles in Europe, before stints with Electronic Arts and Nvidia.

In 1996 the Audiogenic came to an arrangement with Codemasters as a result of which the latter acquired the development team behind the Brian Lara series of cricket games, and the following year the company ceased developing new titles. Peter Calver still owns Supersoft and Audiogenic, but now runs LostCousins, a leading family history website.

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