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WildTangent
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Wild Tangent
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ObjectID: 13968
Description Edit | History

WildTangent is a game network, privately held in the United States that powers game services for several PC manufacturers including HP, Dell, Toshiba, Gateway and Lenovo. Collectively, WildTangent’s owned and operated service reaches over 20 million monthly gamers in the United States and Europe with a catalog of more than 1000 games from nearly 100 developers.

The company also manages the advertising sales for a group of gaming properties including Mochi Media, Sony Online Entertainment's Free Realms, PopCap, PlayFirst, Jagex’s RuneScape and FunOrb properties, as well as Artix’s AdventureQuest, DragonFable and MechQuest properties.

The company owns a patent portfolio covering in-game advertising and game delivery technologies and operates CPM-based advertising campaigns for more than 50 US brands.

WildTangent monetizes online game play through a combination of digital retail purchase, subscription, advertising and micro-transactions using a proprietary micro-currency solution called WildCoins.

Source: Wikipedia, WildTangent , available under the CC-BY-SA License.

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