The Hit Squad was a budget publishing label from UK based games company Ocean Software. The Hit Squad label was used to re-release older games from both Ocean and other companies at a budget price.
The Hit Squad was known for it's distinctive packaging of it's 8-bit titles - blue cassette inlays with red lettering on the spine. The format was indicated by a coloured bar along the top - Yellow for Spectrum, Orange for Amstrad CPC, Red for C64, Blue for BBC, Green for Atari 800, Purple for C16 and Grey for MSX. In addition all the titles were numbered sequentially across three collections - Arcade Collection, Movie Collection or Sports Collection - this is also prominently displayed on the spine. These factors combine to make these games attractive to collectors due to their consistent look when displayed on a shelf and a clear goal of completing the numbered sets.
Some educational and board-game titles were also released on the 8-bits, but without the numbering scheme.
In total in the UK, The Hit Squad released 122 titles across the 8-bit formats for a total of 359 individual releases.
The Hit Squad brand was used outside the UK, resulting in additional releases on other formats - C64 disk, for example.
They also released three compilations under the "They Sold a Million" brand.
The Hit Squad would continue into the 16-bit era, publishing games for the Atari ST, Amiga and PC, but without continuing the numbering scheme.
Games would be released on the label until 1996, when Ocean merged with Infogrames Entertainment SA (IESA).