Gala-Net games are not distributed as is the norm in the West, and further by avoiding the subscription model favoured by MMO companies in the West. Instead, the business model for these games is "micro-transaction-based", also known as "Free To Play". Because players can play a game for free, and then decide if they want to pay money to enjoy further the experience, the "economic-toll-booth" is much further back from a players point of view. This is win-win for the players and Gala-Net; the players get a great game experience at no risk, and Gala-Net gets a wide base of players trialling the product and building community. Instead of focussing on what marketing ploys will move a cardboard box at retail, Gala-Net games can only be successful if there is great gameplay, that players don't want to put down; in this way, we align our incentives with those of our players.
Source: The Publisher Website.