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NuOxygen
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ObjectID: 18544
Description Edit | History

A good publisher should be able to provide the following services:

  • New products orientation.
  • Consulting on work in progress.
  • Economic support to product development.
  • Technical support.
  • Public Relations.
  • Strategic Marketing.
  • Promotional campaign.
  • Managing distribution channels.
  • Management of distribution policies.
  • Access to international markets.

Following the widespread diffusion of new communication systems based on Internet some of the services provided by publishers have lost importance or have undergone substantial changes.

For what concerns access to the international market publishers, in general, have been rather weak in the sense that apart from the language localizations and working with retailers, they have always done very little.

With the spreading of digital distribution of software products (Books, Music, Films and Video Games), the management of distribution channels has become more accessible.

After the entrance of Apple in the world of music (with iTunes) software distribution has taken a radical change.

There was the need for an open mobile platform for games but the introduction of iPad in the spring of 2010 paved the way for new opportunities in this area. Finally, the introduction of the App Store for the Mac has opened the gate to the digital distribution of any kind of software and this will have important consequences throughout the whole computer industry.

It is not a surprise therefore that also the function of the publisher will need to change, there is the need for a new business model in which the final goal is not the indiscriminate exploitation of developers.

Moreover, in the world of video games a revolution is in progress, beginning with the intensification of digital distribution, and the coming into play of new platforms. The first consequence is the creation of a new category of players, the casual gamers.

This new revolution is causing a considerable enlargement of the market, both geographically and in terms of users; the second effect is a substantial reduction of the price of software that reflects in some way what has happened with music and iPods.

A good part of the developers, especially in Italy, is made up of small studios with teams of 2 to 10 people. Given this size, game development of structured, high quality products is almost impossible. The problems to be solved begin with access to development tools and continue with the finding of all the resources needed to complete the work. In many cases the development process becomes too long or too expensive, for this reason, most developers give up to the production of their own concepts in favour of more suitable third party projects.

The development (and subsequent publication) of in-house titles, passes through the availability of quality publishing services without having to go through the gauntlet of a traditional publisher.

Hence the idea of NuOxygen, a company service-oriented offering publishing support to its partners developers. In other words with NuOxygen we overturn the traditional notion of publishing, no longer a publisher controlling several development studios, but a publisher that provide services and access to the market while at the same time helping the grooth of the developers industry.

This is not a revolutionary idea, much less new, in other parts of the world there are such organizations or associations that might still pursue the same goal.

The purpose of NuOxygen is that of supporting all the functions listed at the beginning providing the associated developers with services while at the same time lifting them from the responsability of managing in first person the go-to-market model.

Source: The Developer Website.

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Release Date 2011-03-26
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