Life Fitness is a fitness equipment company that specializes in the production and distribution of equipment such as the stationary bike and treadmill.
They developed the industries first electronic stationary bike. In 1995, they published a video game using an exercise bike as an emulator for a bicycle racing game called Mountain Bike Rally (also called Cannondale Cup).
Life Fitness was acquired by Brunswick Corporation in June 1997, perhaps as the result of such ventures.
Source: Wikipedia, "Life Fitness", available under the CC-BY-SA License.