Imagination Games is a subsidiary of Imagination Entertainment Ltd., and was established in 1996 with the launch of Battle of the Sexes. A cross platform media strategy was developed across TV, Radio, Game, Mobile, consumer product licensing. They maintained the #1 website in Australia from 1997 to 1999.
Imagination patented and took interactive TV to the world in a box for $20 – The DVD game (iDVD). This software revolutionized the traditional games business globally with over $500M in sales. In 2010 Spin Master Ltd acquired a portfolio of Imagination Games titles, known including; Quelf, Quelf Jr., Fact or Crap, Urban Myth, Would You Rather?, Beat the Parents and Battle of the Sexes, the acquisition helped to build a solid roster for the company.
Imagination continues to acquire, innovate, design, develop and produce games & entertainment brands, delivering a compelling social interactive experience.
- Imagination Entertainment Ltd. and Imagination Games share very similar names and logos. You may have to read the fine print on the box to properly identify which company published the game.