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Guide to Promoting Crowdfunds on the Geek


It's an exciting time, you've created a game and now want to complete its development via crowdfunding. Oh boy!

The site - Promotion Basics

BGG has some rules on promotion: Rules

1. You are entitled to one new thread in the Press Releases forum with an offsite link to your crowdfunding webpage. Promoting outside of that thread (especially if you include offsite links to your crowdfunding project) may result in intervention by the site's moderators.

  • The first time you get warned
  • The second time you get locked out for a short time
  • The third time you get banned.

2. In addition to your PR, additionally you're entitled to a single post in the appropriate Crowdfunding Announcements thread: (Kickstarter, Indiegogo, etc)

3. No Unauthorised contests. Please contact the Community Manager Octavian if you wish to run a contest.

Adverts can be taken out on the site. Contact the Advertising Manager Chad, for costs, perks and options. In my experience the real value of advertising is not in turning an unsuccessful crowdfund into a successful one, but in turning a successful crowdfund into a very successful one.

Get your game in the database

If your game meets the criteria you should add it to the database. Your game will require admin approval, so please leave as much time as possible. 2-3 weeks is the standard time required but during the holidays and at busy periods it may take longer. The more time you can give it the better.

Developer Name

Publisher Name

Here's a guide: How To: Add a Game to the Database (with Screen Shots)

Once your game is in the database it will have its own gallery, forum and video section. This gives fans and potential supporters a new place to learn more about the game and you a new place to share information. Sharing information about your game in its own forum is welcomed.

The more game based information you can share the better.

Please note: once your game is in the database it is subject to user comments, ratings and submissions.

Adding pictures of your game

Adding a file to your game

BGG Community expectations

  • Crowdfunds are as much about their authors as they are about their products. Support for your game/crowdfund can be gained and lost based upon how you conduct yourself.
  • Do ensure that you are following the rules outlined above. BGG is a community and breaking rules will not endear yourself to fellow users and potential supporters.
  • Be friendly and positive but with an authoritative professional voice.
  • Your posts should be checked for spelling and grammatical mistakes. (If you're posts Constrain errors many will woRry about your rulzset and in game text.)
  • Do answer users' questions but don't feel the need to respond to every comment.
  • Be prepared for negative opinions. If someone is being overly negative - don't take the bait. It you feel the need to respond it is generally best to acknowledge, but not to contest negative opinions - "Oh well maybe XX is not the game for you.", "luck is definitely a factor...", etc. But under no circumstances should you engage in a flame war.
  • Do not send unsolicited emails promoting your game or crowdfunding project.
  • Above all, be part of the community. Take part in discussions and enjoy the site in ways beyond just telling people about your game.
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